Powerful New PSA Urges Peruvian Parents to Talk to Teens Now

Teenage girl writes down her anonymous question at a WGLG Peru youth event.

Teenage girl writes down her anonymous question at a WGLG Peru youth event.

“Ahora es Cuando” – Now is the Time – is the name, and also an important message of Women and Girls Lead Global’s (WGLG) campaign in Peru.  Traveling to remote rural communities in the Amazon and Andes regions, the WGLG Peru team found that parents and adolescents in these communities were deeply uncomfortable discussing important reproductive health issues and associated risks. Urging parents to talk to their teens sooner rather than later about these pressing issues, the Ahora es Cuando campaign highlights the important connection between timely access to reproductive health information and the completion of secondary school. Continue reading

Youth Driving Change in Peru

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The face of recognized political actors is changing in Peru.  With scarce resources but strong conviction, youth organizations are fighting for their rights and achieving important social change. Decision-makers are starting to listen. WGLG Peru bets on the power of youth, seeking to build a platform that better connects young leaders to audiences who influence their future. Continue reading